What has been announced:

Apple News+ - $9.99 subscription for accessing 300+ paper-to-digital magazines, including LA Times and WSJ.

Apple Card - virtual credit card with real daily cash cash-backs and a physical credit card made out of titanium 😍 They are actually having nice promises about the low transaction and international (really interesting) fees.

Apple Arcade - gaming subscription with 100+ iOS/Mac/AppleTV exclusive games. Details and pricing info will be later.

Apple TV - new app, with better suggestions, integrations with all the content providers. Soon available on smart TVs as well.

Apple TV+ ad-free, on demand subscription with unique and exclusive content. More details soon.

Personally I was waiting for better iCloud Storage options 🙂 But overall it was a good and very (next level) emotional keynote of all. The guests made the second half of the keynote very heart-warming.