While reading Twitter of developers who went to this year's WWDC I noticed all of them mentioning some scooters laying on the streets all over the city. Then I saw this video in my YouTube's recommendations.
I think it's a brilliant business idea and a very bold one - you don't ask anyone for permission, you don't necessary create a business plan and meetings. You just litter the streets with scooters. Of course you need to have initial money for something like that, and you should be prepared for few of those being stolen or broken, so not everyone can replicate such 'entrance' to the market. But this is a nice example of how bold ideas are made and how much deserved buzz they are getting for doing that.
On the WWDC episode of ATP the hosts share what they think of it, and in my opinion their thoughts nicely demonstrate the process of the buzz building up. Here are quotes of the hosts' thought process from the show:
What are those, they are everywhere
People riding them are jerks
There are three scooters just on the road!
Maybe I should try one
Let's give it a shot, why not
Sign up in the app
Whoa, whoa, holy shit
These things are really fast
These is really fun!
These has to be a good thing
This should be illegal
Everyone should try it before they become illegal
There's no way in a year this would be legal
And eventually they want to share their experience.
That's a nice example what makes people talk about your product or service. But more important is that you have to put it in front of their face for them to notice it. And that's a whole another topic to discuss.